Start by finding what is holding the site back.
We check whether important pages can be crawled and indexed, whether they answer a real search, and whether visitors can take the next step. A site with technical errors needs those fixed before publishing more pages. A site with vague service copy needs a clearer explanation.
Research separates people looking to buy from people seeking definitions, jobs or free tools. The resulting plan connects specific search needs to useful pages, rather than repeating a city name across dozens of nearly identical pages.

