Useful even if you never hire us.
Less guesswork.
Better decisions.
Practical guides for business owners who want to understand their website and search visibility.
The contractor website checklist
A practical checklist for a contractor website: clear services, contact details, mobile usability, real proof and accurate Google information. Free and printable.
What should a contractor website cost in Los Angeles?
Compare contractor website costs, included work and ongoing fees. Use our free quote worksheet, a worked first-year example and two inspectable design concepts.
Generative Engine Optimization (GEO) for Businesses
Understand GEO with a practical business example, a clear project scope and honest measurement. Learn what improves AI search readiness and what is not guaranteed.
Can your local business appear in ChatGPT search?
How ChatGPT search discovers website information, why crawler access matters and why no agency can guarantee recommendations for a local business.
Google AI Overviews: what local businesses should know
Understand eligibility for Google AI Overviews and AI Mode, practical website work and the limits of AI visibility claims. No special AI schema required.
Perplexity search and your business website
Practical guidance on Perplexity crawler access, useful source pages and honest citation checks for a local business. No guaranteed placement claims.
What is llms.txt, and does your business need it?
An honest explanation of llms.txt: an optional site summary, not a ranking requirement or guaranteed AI visibility tool. What to prioritize before creating one.