Know what kind of content you are buying.
UGC usually means user-generated content. In advertising, people also use the term for creator-style videos commissioned by a brand. A paid presenter or AI character is not a real customer testimonial, and should not be presented as one.
We agree on the production approach before writing: your own footage, a licensed presenter, a product-focused edit or a clearly identified AI-generated concept. The final scope states what is filmed, generated, edited and delivered.


